Packard is a packaging company that completes the fit for the everyday working person.
The identity is centred around the idea that Packard completes the outfit of everyone.
Working closely with the Packard team, I developed an identity that fits every occupation and scenario. I created patterns for their commercial envelopes inspired by the letters in the logo and traditional envelope patterns.
The handwritten script typeface used to augment the main sans serif typefaces give the brand a youthful and engaging outlook.
