Kaijego
Through Kai's eyes.
Kaijego, meaning Let's Go! in Igbo, takes young Africans on colourful travel adventures all around the world. Their goal is get you to experience the world through their lens— through kai's eyes.
The Kaijego team had the brilliant idea to develop a mascot named Kai, a chatty parrot and your knowledgeable travel buddy through every adventure.
The wordmark logo is modelled to fuse in Kai's head. The identity is angled forward to reinforce the idea that Kaijego is always on the move, taking people on adventures from city to city. We developed simple geometric patterns inspired by passport stamp patterns. The patterns serve as an extension of Kai's identity to be used across different assets and touchpoints.
