Circles
Product Design, Web Design, Illustrations, Animation, Copywriting
Product Design, Web Design, Illustrations, Animation, Copywriting
As the project lead and primary designer, I spearheaded the redesign of our sub-product, Circles, transforming it into an engaging, sports-driven investment product while strategically phasing out underperforming savings groups. I provided art direction and created illustrated brand assets to enhance the product experience. In collaboration with our engineering team, I ensured the seamless development of the product. Additionally, by working closely with our product managers, I played a pivotal role in executing a successful launch. For the brand design, I revitalized the club emblems, integrating our money patterns to align with our cohesive visual system. Furthermore, I designed assets for key elements of the app, including the team selection screen, summary screen, and details page, enhancing the overall user experience.
